Wednesday 13 July 2011

WORK - Alimta Ad - Eli Lilly

Working with Eli Lilly we need to have good knowledge of all their different product brands and all the legal requirements across various formats.

For this project we were asked to create a double page magazine advert promoting their drug ALIMTA. The drug already had a strong brand identity that was created in the US so we had to design this ad with that in mind as well as adhering to all the legal requirements of the prescribing information.


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